Transitioning from VSH Solutions to Coditude
THE BRIEF
VSH Solutions, an innovative and globally-minded IT firm founded in 2011 was looking for a new identity to consolidate their image as a leading-edge technology company that turns ideas into tangible and profitable products.
OVERVIEW
VSH Solutions, a software development company with offices in Pune and San Francisco, faced challenges maintaining a modern image and attracting and retaining talent. To address these issues, they sought the expertise of BSK Agency for a comprehensive 360-degree rebranding.
Industry
Software Development
Locations
Pune, India, and San Francisco, USA
OUTCOMES
The rebranding significantly improved brand perception, as evidenced by customer feedback and social media engagement. Coditude's new website saw a 7% increase in traffic and a 15% improvement in search engine rankings within six months. The enhanced employer brand led to a significant reduction in employee turnover and a noticeable increase in the quality of new hires.
OBJECTIVES
Modernize Brand Image
Transition VSH Solutions into a more contemporary brand to reflect its innovative spirit better.Improve Talent Attraction and Retention
Revamp the employer brand to appeal to top software development talent.Enhance Online Presence
Overhaul the website and digital content strategy to increase visibility and engagement.
STRATEGY & SOLUTIONS
Rebranding with a New Name and Visual Identity
BSK Agency developed a new brand name, "Coditude," and a fresh visual identity to reflect the modern, cutting-edge nature of the company.
New Website Design and Development
A user-friendly, visually appealing website was created to showcase Coditude's services, culture, and value proposition.
Content Strategy and SEO
Implementing a robust content strategy to improve online visibility and search engine rankings.
Social Media Revamp
Enhancing social media presence to engage with both potential clients and prospective employees.
Employer Branding
Crafting a compelling employer brand narrative to attract and retain top talent.
LEARNINGS
Our holistic approach to rebranding transformed VSH Solutions into Coditude, not just in name but in essence. This strategic overhaul rejuvenated the brand, empowered it to attract top talent, and significantly improved its online presence and customer engagement.